A strong visual identity is an important component of our Alpha Xi Delta brand. Our brand guide is designed to help ensure that Alpha Xi Delta, the Alpha Xi Delta National Housing Corporation, and the Alpha Xi Delta Foundation are presented in a consistent and compelling way across all methods of communication.
The Brand Guide provides guidelines for acceptable use of logos, fonts, colors and other elements in print and online publications.
Playfair Display should be used as the principal typeface for all major headlines. It can also be used for secondary subheads and other prominent text callouts.
Lato can be used for secondary content such as body copy, footnotes, captions, and other small labels.
Fira Sans Condensed should be used as the tertiary typeface for all major labels. It should be typeset using 10% letterspacing in bold and in all caps.
A Lightroom Preset is a saved collection of editing adjustments that can be applied to photos with a single click. For more information about presets and how to use them, click here.
In an effort to always promote the Fraternity in a positive light, Alpha Xi Deltas must purchase Greek merchandise only from the approved list of licensed vendors. These vendors pay royalties to Alpha Xi Delta for the opportunity to manufacture products bearing our Trademarks, and this revenue benefits Alpha Xi Delta and its members each year.
Alpha Xi Delta has several registered trademarks with the U.S. Patent and Trademark Office including, but not limited to, our name, Greek letters, Coat of Arms, BetXi Bear, philanthropy-related phrases, our tagline and more. Any merchandise bearing marks that are intended to represent Alpha Xi Delta must be purchased from a licensed vendor.
If you are a company and/or person manufacturing merchandise bearing Alpha Xi Delta insignia and selling this merchandise for profit, you must be licensed. If you are painting a banner or crafting something for a Sister and do not intend to sell the item, you do not have to be a licensed vendor.
To become a licensed vendor, please contact Affinity Marketing Consultants, Inc. (AMC) at 760.734.6764, or visit the AMC website.
If you are looking to purchase Alpha Xi Delta merchandise from approved licensed vendors, shop online at www.shopalphaxidelta.com. Alpha Xi Delta’s store, Xi Boutique, also sells officially licensed merchandise at www.xiboutique.com.
Questions related to licensing and/or branding can be directed to Lauren Felts, Director of Communications and Marketing, at lfelts@alphaxidelta.org.